Advanced Certificate in Digital Marketing

from SG$249* per module

*Special promo pricing (before GST)

All modules are UTAP claimable.

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If you have any questions, contact us at or +65 9154 0209.

Complete all 10 modules to be awarded the Advanced Certificate in Digital Marketing!

Each module is also available for registration as a standalone 2-day course.

Per Module: SG$249* (NTUC Union Members) | SG$299* (Non-NTUC Union Members)

*Special promo pricing (before GST)
*Original module fee = SG$1,500 (before GST)

Content Creation Using Powerpoint & Free Tools

  • Understand the fundamentals of shooting photos/videos & recording audio with your mobile phone
  • Use and format backgrounds & shapes in Powerpoint to create graphic layouts for your picture posts & ads
  • Create animation in Powerpoint and convert them into videos & GIFs
  • Distinguish between the different types of free downloads so that you don't infringe copyright laws
  • Know which picture & video file formats & sizes are compatible with websites & the various social media (incl. Facebook, Instagram, LinkedIn, Twitter, and YouTube)
  • Produce an ad layout for Facebook and a video for YouTube

Next Intake: 5 - 6 November 2020

Copywriting for Online Lead Generation

  • Understand how people read online
  • Write more effective online copy
  • Feel confident evaluating online copy
  • Improve your writing for search engines & social media
  • Be able to combat writer’s block effectively

Next Intake: 12 - 13 November 2020

Social Selling

  • Differentiate social selling from social media marketing & social advertising
  • Plan a social selling strategy to improve sales retention & growth
  • Develop a social selling strategy that fits within corporate goals
  • Create & execute a social selling campaign for each platform
  • Measure the performance of a social media selling campaign

Next Intake: 19 - 20 November 2020

Proving Digital Marketing ROI

  • Understand the importance of performance metrics & return-on-investment (ROI) to a business
  • Learn how to measure digital marketing performance and calculate ROI
  • Use Excel to load, tranform & prepare data for analysis
  • Discover the key metrics to highlight when reporting performance
  • Deliver digital marketing performance & ROI results to management with confidence

Next Intake: 26 - 27 November 2020

Advanced Content Marketing Masterclass

  • Understand how to carry out a content marketing audit of your current setup
  • Develop your customer journey and decide on which content to use for each stage
  • Unpack your brand positioning and enhance your value proposition
  • Develop a business case to secure funds & resources for content marketing
  • Understand how to produce, promote, amplify & measure your content marketing activity
  • Appreciate the impact of the current trends within the content marketing industry and how this might impact your business

Next Intake: 10 - 11 December 2020

Mastering Data & Analytics for Marketing

  • Discover the use of Kaggle & Jupyter notebooks for digital marketing data analysis
  • Learn to import & transform data and produce beautiful data visualisations using R
  • Understand how to conduct statistical tests and make data-driven predictions in R
  • Advocate for professional-grade data analytics to empower decision-making within your organisation

Next Intake: 17 - 18 December 2020

Google Data Studio Certification

  • Learn how to configure Google Data Studio to visualise your data
  • Open an account and link it to external data sources
  • Become familiar with the Data Studio dashboard and link various elements to improve user experience
  • Understand how to choose the appropriate charting element for your data
  • Build bespoke & optimised dashboards for several different stakeholders

Next Intakes: 7 - 8 January 2021

Google Analytics for Power Users Certification

  • Master the full capabilities of Google Analytics to improve business results
  • Learn how to build reports and visualisations for 1, 2 & 3 dimensions
  • Use customer segmentation to improve site performance
  • Build reports to improve marketing intervention timing
  • Gain exposure to the statistical models used for accurate reporting & predictive analytics

Next Intakes: 14 - 15 January 2021

Advanced Social Media Marketing

  • Have an in-depth understanding of the current social media landscape
  • Learn how to develop a strategic social media plan
  • Understand how to turn likes into leads and improve social engagement
  • Be able to develop a social media policy for your business
  • Learn how to develop a crisis response framework
  • Enhance your skills in managing influencer marketing on social platforms
  • Develop tools for measuring the effectiveness of your social media campaigns

Next Intake: 21 - 22 January 2021

Be a Certified Social Media Community Manager

  • Understand the key principles of Community Management (CM) and its importance
  • Integrate CM principles to drive engagement & manage social media communities
  • Translate company KPIs into CM KPIs that might alleviate COVID symptoms - employee motivation, crisis management, lead generation & customer feedback for pivoting
  • View local & global case studies of social media CM done right
  • Evaluate your current “infrastructure for dialogue”- How does your company talk to your customers/viewers/partners/clients? How does your company speak to its staff?

Next Intake: To be scheduled