Professional Certificate in Digital Marketing

from SG$249* per module

*Special promo pricing & extra discount for NTUC Union members (before GST)

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If you have any questions, contact us at or +65 8729 6140.

Complete all 9 modules to receive the certification!

Each module is also available for registration as a standalone 2-day course.

Per Module: SG$249* (NTUC Union Members) | SG$299* (Non-NTUC Union Members)

*Special promo pricing (before GST)
*Original module fee = SG$1,500 (before GST)

Fast Track Digital Marketing

  • Understand how to integrate online marketing to your overall marketing strategy
  • Leverage online customer acquisition tools (e.g. paid search, display advertising, SEO)
  • ...and customer engagement channels (e.g. social media, video marketing)
  • Evaluate your current online strategy, measure & analyse future online marketing tactics
  • Understand content marketing & data-driven marketing personalisation

Next Intake: 2 - 3 November 2020

Social Media & Influencer Marketing

  • Have a comprehensive understanding of the current social media landscape
  • Learn how to use social media platforms to grow your business, including Tik Tok, Snapchat, LinkedIn & Facebook
  • Understand how to measure the success of your social media marketing activities
  • Learn how to identify the right influencers for your business and build influencer relationships
  • Develop tools for measuring influencer impact

Next Intake: 7 - 8 December 2020

Search Engine Optimisation Marketing

  • Understand SEO’s importance in the new digital landscape
  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool and identify quick-win opportunities
  • Unravel new SEO innovations and track changing search engine trends

Next Intake: 14 - 15 December 2020

Content Marketing in Web, Mobile and Social Media

  • Explain basic principles of content marketing and how it fits into the overall marketing mix
  • Analyse & comprehend how people consume digital content to determine the best forms of content for the customer
  • Explore different content types and create effective headlines & copy for each marketing channel
  • Create a content marketing strategy based on potential customer preferences & meeting marketing objectives
  • Create a content roadmap based on content strategy
  • Create a plan to increase visibility & reach of content on search engines & social media
  • Assess the performance of content marketing plans with the right tools & metrics to improve campaigns

*Course fee differs as this course is funded by SkillsFuture Singapore. Click here for more details.

Next Intake: 21 - 22 December 2020

Email Marketing & Marketing Automation

  • Create email marketing campaign objectives at different stages of the business
  • Develop an email marketing campaign plan, choose the right vendors & tools, and determine budget & process
  • Conduct pre-campaign testing and use test data for campaign execution
  • Create the right content plan, choose products or services and determine campaign scheduling
  • Develop performance measures, monitor & gather the right campaign data for analysis

Next Intake: 4 - 5 January 2021

Mobile Marketing Advertising, Messaging & Activation

  • Have a comprehensive understanding of the current mobile marketing landscape
  • Appreciate the benefits & drawbacks of marketing on mobile platforms
  • Learn how to plan, execute & measure effective mobile marketing campaigns using the web, proximity, app, voice email & mobile messaging
  • Understand best practices for mobile advertising
  • Comprehend the changes within the mobile marketing industry and how these will change over the next 2-3 years

Next Intake: 11 - 12 January 2021

Social Media Advertising

  • Understand the dynamic between paid & organic social media
  • Appreciate the benefits & challenges of each channel in the social media advertising environment
  • Assess the pros & cons of the different social media advertising formats
  • Be able to plan, execute & monitor a social media advertising campaign on Facebook, Instagram, Snapchat & TikTok

Next Intake: 18 - 19 January 2021

Google Ads Official Certification

  • Pick up the fundamentals of advertising campaign creation
  • Understand optimisation strategies for Google Search & Display platforms
  • Obtain the official Google Ads Display & Seach Certifications
  • Be able to immediately apply the knowledge to launch a Google Ads campaign

Next Intakes: 25 - 26 January 2021

Google Analytics Certification

  • Learn how to configure Google Analytics to track website visitors
  • Understand the metrics behind web analytics
  • Gain insights from traffic sources, visitor and content data
  • Set up goals & e-commerce tracking
  • Measure visitors’ engagement
  • Use analytics to improve advertising & marketing ROI
  • Become prepared for the Google Analytics Individual Qualification (GAIQ) exam

Next Intakes: 3 - 4 December 2020 | 1 - 2 February 2021

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