Professional Certificate In Sales And Digital Marketing Skills For Financial Sales Professionals

from as low as SG$2,241*

SG$2,241* (NTUC Union Members) | SG$2,691* (Non-NTUC Union Members)
Special promo pricing (before GST) until 31 December 2020
All modules are
UTAP claimable

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If you have any questions, contact us at or +65 6909 9150.

Complete the following modules to receive this certificate!

Effective Sales Mindset to Break Performance Barriers

  • Identify critical factors for personal performance
  • Avoid psychological performance traps & pitfalls
  • Set milestones, timetables & goals for achieving sales success
  • Develop the right strategies & skills to meeting challenges and changes
  • Gain confidence and motivation to achieve sales & personal success

Effective Sales Prospecting Skills

  • Learn effective prospecting techniques
  • Increase the number of leads in your database
  • Learn to identify & qualify the right prospects to close sales
  • Use creative approaches & social media tools to reach new prospects
  • Generate continuous flow of referrals
  • Develop passion & desire for prospecting with energy & enthusiasm

Managing Sales Objections and Obstacles

  • Know the difference between resistance & objection
  • Change your perception towards objections
  • Discover methods for maintaining focus when faced with sales objections
  • Learn to get to the reason behind objections & respond effectively
  • Learn effective ways to answer objections, meet sales resistance & obstacles

Effective Sales Closing Techniques

  • Develop sales communication skills to make presentations convincing
  • Be equipped with a systematic sales process to close sales
  • Recognise different buying behaviours & use appropriate closing techniques
  • Develop effective ways to answer objections & manage resistance to buying
  • Use professional approaches to close sales and gain confidence & motivation to increase closing ratio

Sales Communication & Presentation Skills

  • Project confidence, credibility & likeability to influence
  • Master skills to persuade & influence people
  • Identify & apply the knowledge to persuade in different communication styles
  • Effectively handle challenging situations
  • Develop persuasion strategies to influence people you communicate with

Social Calling & Social Networking

  • Develop the skills & learn the techniques necessary for social calling & social networking
  • Develop ways to engage your prospects when making social calls
  • Utilise the right tools to get the right information for effective social calls
  • Learn to get the right introductions through social calling & not just referrals
  • Use the right communication strategies & skills when making social calls

Cross-Selling Skills for Financial Sales Professionals

  • Develop the right strategies & skills for cross-selling
  • Recognise different buying behaviours & learning styles to influence cross-selling
  • Develop relationship-building skills for influence in cross-selling
  • Evaluate & identify appropriate sales opportunities
  • Develop effective ways to answer objections & manage sales resistance & obstacles
  • Gain important insights into the customer's decision-making process

Fast Track Digital Marketing

  • Understand how to integrate online marketing to your overall marketing strategy
  • Leverage online customer acquisition tools (e.g. paid search, display advertising, SEO)
  • ...and customer engagement channels (e.g. social media, video marketing)
  • Evaluate your current online strategy, measure & analyse future online marketing tactics
  • Understand content marketing & data-driven marketing personalisation

Social Selling

  • Meet business objectives through social media selling
  • Differentiate social selling from social media marketing & social advertising
  • Plan a social selling strategy to improve sales retention & growth
  • Develop a social selling strategy that fits within corporate goals
  • Create & execute a social selling campaign for each platform
  • Measure the performance of a social media selling campaign

Module Details By Category

Foundation & Content Marketing