RAFT is a 6-week programme designed for F&B companies to increase sales amidst the COVID-19 period using digital marketing.
Content Marketing Strategy & Production
Social Media Paid Advertising
(Facebook, Instagram, YouTube)
1-1 COACHING STRUCTURE
FREE TOOLS & RESOURCES
(WORTH MORE THAN $500!)
Original fee: $4000/company (before GST)
After ESG subsidy: $400/*company (before GST)
Nett Fee payable (after subsidy)
*Each company can send up to 2 staff. Each intake is limited to 20 companies.
Available workshop intakes:
Intake starting 2 June OR
Intake starting 15 June
**Campaign launch bonus of $500 for each company upon launch of campaign after the course.
***Free tools and resources worth more than $500.
What is the definition of an F&B company?
F&B has sub-sectors like Restaurants, Cafes and Coffee Houses, Snack Bars and Food Kiosks, Food Courts, Coffee Shops and Eating Houses.
Do SMEs & MNCs qualify?
Only SMEs qualify. You must also have a UEN.
Must I be company-sponsored?
No, but you must be associated with an F&B company. You will be asked to submit the company's UEN in the registration.
How long is each coaching session?
It’s up to 2 hours and it’s done virtually on Zoom or Google Hangout. Coaching sessions are 1-1 and tailored for each company.
Who will schedule the coaching sessions?
You will have to schedule the sessions with the coaches at the end of each F2F training session.
How can we earn the Campaign Launch Bonus of S$500?
The company must launch at least 1 live Facebook ad (includes FB, IG, WA) and/or Google Ad (include Search, Display, Shopping, YouTube) within 30 days of the end of the programme. Coaches will compile the campaign reports as evidence of a successful campaign launch.
When will the Completion Bonus be paid?
Disbursements will be made to the companies within 30 days from receiving the report from the trainers to companies who have fulfilled the approved campaign launch.
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