PROFESSIONAL CERTIFICATE
IN F&B LEAD GENERATION

An Enterprise Singapore Funded Programme for F&B Companies
Increase sales amidst the COVID-19 period using digital marketing!

Next Intake:
Starting 25 November 2020

Register Now!

BENEFITS

WORKSHOP OUTLINES

Content Marketing Strategy & Production

  • Defining Content Marketing
  • Case Studies of F&B Content Marketing
  • 6-step Framework for Content Marketing
  • Target Audience & Audience Persona
  • 6 Content Types & Formats
  • Effective Copywriting
  • Content Plan for Your F&B Company
  • Editorial Calendar
  • Production – Formats for Social Media
  • Production – Tools & Software
  • Measures of Success
  • Homework

Social Media Paid Advertising
(Facebook, Instagram, YouTube)

  • Overview of Social Media Marketing & Engagement Best Practices
  • Basics of Facebook Marketing
  • Boost Post versus Facebook Ad Manager
  • Best Practices for Facebook & Instagram Ads
  • Creating Your First FB/IG Ads
  • Basics of YouTube Marketing & Channel
  • YouTube Advertising with Google Ads
  • Launch a YouTube Ad campaign
  • Measures of Success (KPIs and Targets)

1-ON-1 COACHING STRUCTURE

1st Session

  • Review and finalise Audience Personas for the F&B company
  • Review and coach on implementation plans (Content Plan & Editorial Calendar)
  • Coaching on 1st workshop homework (1 set of social media image content, and 1 set of video content)
  • Provide personalised expert advice on content marketing and production for the company
  • Prepare the company for paid social media advertising (after 2nd workshop)

2nd session

  • Review and optimise the company’s Facebook/Instagram live campaign
  • Review and optimise the company’s YouTube advertising live campaign
  • Provide coaching on campaign optimisation
  • Prepare the company to self-launch more social media campaigns to drive incremental sales
  • Review and measure success of campaigns

FREE TOOLS & RESOURCES

(WORTH MORE THAN $500!)

CLICKACADEMY ASIA TRAINERS

EU GENE ANG

Founder & Lead Trainer

VIEW BIO

ELIZABETH TAYLOR

Senior Trainer

VANDA CHAN

Senior Trainer

FAQs

What is the definition of an F&B company?
F&B has sub-sectors like Restaurants, Cafes and Coffee Houses, Snack Bars and Food Kiosks, Food Courts, Coffee Shops and Eating Houses.

Do SMEs & MNCs qualify?
Only SMEs qualify. You must also have a UEN.

Must I be company-sponsored?
No, but you must be associated with an F&B company. You will be asked to submit the company's UEN in the registration.

How many companies per intake?
Each intake is limited to 25 companies.

How many employees can we send?
Each company can send up to 2 employees.

How long is each coaching session?
It’s up to 2 hours and it’s done virtually on Zoom or Google Hangout. Coaching sessions are 1-1 and tailored for each company.

Who will schedule the coaching sessions?
You will have to schedule the sessions with the coaches at the end of each workshop.

How can we earn the Campaign Launch Bonus of S$500?
The company must launch at least 1 live Facebook ad (includes FB, IG, WA) and/or Google Ad (include Search, Display, Shopping, YouTube) within 30 days of the programme. Coaches will compile the campaign reports as evidence of a successful campaign launch.

When will the Completion Bonus be paid?
Disbursements will be made to the companies within 90 days from receiving the report from the trainers to companies who have fulfilled the approved campaign launch.

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