Specialist Certificate in Content Marketing

As low as SG$996*

SG$996* (NTUC Union Members) | SG$1,196* (Non-NTUC Union Members)
*
Special promo pricing (before GST) until 31 December 2020
All modules are
UTAP claimable

Express Your Interest

If you have any questions, contact us at TeamSG@clickacademyasia.com or +65 9853 1793.

Complete these 2-day modules to receive this Specialist Certificate!

Per Module: SG$249 (NTUC Union Members) | SG$299 (Non-NTUC Union Members)
Original module fee from SG$1,500

Content Marketing in Web, Mobile & Social Media

  • Explain basic principles of content marketing and how it fits into the overall marketing mix
  • Analyse & comprehend how people consume digital content to determine the best forms of content for the customer
  • Explore different content types and create effective headlines & copy for each marketing channel
  • Create a content marketing strategy based on potential customer preferences & meeting marketing objectives
  • Create a content roadmap based on content strategy
  • Create a plan to increase visibility & reach of content on search engines & social media
  • Assess the performance of content marketing plans with the right tools & metrics to improve campaigns

*Course fee differs as this course is funded by SkillsFuture Singapore. Click here for more details.

Advanced Content Marketing Masterclass

  • Understand how to carry out a content marketing audit of your current setup
  • Develop your customer journey and decide on which content to use for each stage
  • Unpack your brand positioning and enhance your value proposition
  • Develop a business case to secure funds & resources for content marketing
  • Understand how to produce, promote, amplify & measure your content marketing activity
  • Appreciate the impact of the current trends within the content marketing industry and how this might impact your business

Copywriting for Online Lead Generation

  • Understand how people read online
  • Write more effective online copy
  • Feel confident evaluating online copy
  • Improve your writing for search engines & social media
  • Be able to combat writer’s block effectively

Content Creation using Powerpoint & Free Tools

  • Understand SEO’s importance in the new digital landscape
  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool and identify quick-win opportunities
  • Unravel new SEO innovations and track changing search engine trends

Module Details By Category

Foundation & Content Marketing