Specialist Certificate in Digital Marketing Analytics

from SG$249* per module

*Special promo pricing (before GST) until 31 December 2020

Express Your Interest

If you have any questions, contact us at TeamSG@clickacademyasia.com or +65 9154 0209.

Complete all 4 modules to receive the certification!

Per Module: SG$249* (NTUC Union Members) | SG$299* (Non-NTUC Union Members)
*Special promo pricing (before GST) until 31 December 2020

All modules are UTAP claimable.

Google Analytics Certification

  • Learn how to configure Google Analytics to track website visitors
  • Understand the metrics behind web analytics
  • Gain insights from traffic sources, visitor and content data
  • Set up goals and e-commerce tracking
  • Measure visitors’ engagement
  • Use analytics to improve advertising & marketing ROI
  • Become prepared for the Google Analytics Individual Qualification (GAIQ) exam

Next Intakes: 19 - 20 October 2020 | 16 - 17 November 2020

Google Analytics for Ecommerce

  • Learn how to configure the Ecommerce module in Google Analytics
  • Understand the dimensions & metrics used for ecommerce reporting
  • Become familiar with the suite of Ecommerce reports in Google Analytics
  • Become proficient at building your own Ecommerce reports & visualisations
  • Construct an Ecommerce dashboard or summary report suitable for management review

Next Intake: 5 - 6 November 2020

Proving Digital Marketing ROI

  • Understand the importance of performance metrics & return-on-investment (ROI) to a business
  • Learn how to measure digital marketing performance and calculate ROI
  • Use Excel to load, transform & prepare data for analysis
  • Discover the key metrics to highlight when reporting performance
  • Deliver digital marketing performance & ROI results to management with confidence

Next Intake: 26 - 27 November 2020

Google Analytics for Power Users Certification

  • Master the full capabilities of Google Analytics to improve business results
  • Learn how to build reports and visualisations for 1, 2 & 3 dimensions
  • Use customer segmentation to improve site performance
  • Build reports to improve marketing intervention timing
  • Gain exposure to the statistical models used for accurate reporting & predictive analytics

Next Intake: 14 - 15 January 2021