Specialist Certificate in Media & Online Advertising

from SG$996

SG$996* (NTUC Union Members) | SG$1,196* (Non-NTUC Union Members)
*
Special promo pricing (before GST) until 31 December 2020
All modules are
UTAP claimable

Express Your Interest

If you have any questions, contact us at TeamSG@clickacademyasia.com or +65 8729 6140.

Complete these 2-day modules to receive this Specialist Certificate!

Per Module: SG$249 (NTUC Union Members) | SG$299 (Non-NTUC Union Members)
Original module fee from SG$1,500

Email Marketing & Marketing Automation

  • Create email marketing campaign objectives at different stages of the business
  • Develop an email marketing campaign plan, choose the right vendors & tools, and determine budget & process
  • Conduct pre-campaign testing and use test data for campaign execution
  • Create the right content plan, choose products or services and determine campaign scheduling
  • Develop performance measures, monitor & gather the right campaign data for analysis

Social Media Advertising

  • Understand the dynamic between paid & organic social media
  • Appreciate the benefits & challenges of each channel in the social media advertising environment
  • Assess the pros & cons of the different social media advertising formats
  • Be able to plan, execute & monitor a social media advertising campaign on Facebook, Instagram, Snapchat & TikTok

Google Ads Official Certification

  • Understand the fundamentals of advertising campaign creation & optimisation strategies for Google Search & Display platforms
  • Obtain the official Google Ads Display & Search Certifications
  • Be able to immediately apply the knowledge to launch a Google Ads campaign
  • Introduction to Google Ads Search Advertising & Google Ads Display
  • Keyword Research & Selection
  • Google Ads Auction, Test Ads & Ad Extensions
  • Automated Bidding Strategies & Performance Planner
  • Search Audiences Optimization Score
  • Display Ads Targeting & Creatives

Mobile Marketing - Advertising, Messaging & Activation

  • Have a comprehensive understanding of the current mobile marketing landscape
  • Appreciate the benefits & drawbacks of marketing on mobile platforms
  • Learn how to plan, execute & measure effective mobile marketing campaigns using web, proximity, app, voice email & mobile messaging
  • Understand best practices for mobile advertising
  • Comprehend the changes within the mobile marketing industry and how these will change over the next 2-3 years

Module Details By Category

Foundation & Content Marketing