Specialist Certificate in Social Media Marketing

from SG$996*

SG$996* (NTUC Union Members) | SG$1,196* (Non-NTUC Union Members)
*
Special promo pricing (before GST) until 31 December 2020
All modules are
UTAP claimable

Express Your Interest

If you have any questions, contact us at TeamSG@clickacademyasia.com or +65 6909 9150.


Complete these 2-day modules to receive this Specialist Certificate!

Per Module: SG$249 (NTUC Union Members) | SG$299 (Non-NTUC Union Members)
Original module fee from SG$1,500

Social Media & Influencer Marketing

  • Have a comprehensive understanding of the current social media landscape
  • Learn how to use social media platforms to grow your business, including Tik Tok, Snapchat, LinkedIn & Facebook
  • Understand how to measure the success of your social media marketing activities
  • Learn how to identify the right influencers for your business and build influencer relationships
  • Develop tools for measuring influencer impact

Advanced Social Media Marketing

  • Have an in-depth understanding of the current social media landscape
  • Learn how to develop a strategic social media plan
  • Understand how to turn likes into leads and improve social engagement
  • Be able to develop a social media policy for your business
  • Learn how to develop a crisis response framework
  • Enhance your skills in managing influencer marketing on social platforms
  • Develop tools for measuring the effectiveness of your social media campaigns

Social Selling

  • Meet business objectives through social media selling
  • Differentiate social selling from social media marketing & social advertising
  • Plan a social selling strategy to improve sales retention & growth
  • Develop a social selling strategy that fits within corporate goals
  • Create & execute a social selling campaign for each platform
  • Measure the performance of a social media selling campaign

Be a Certified Social Media Community Manager

  • Understand the key principles of Community Management (CM) and its importance
  • Integrate CM principles to drive engagement & manage social media communities
  • Translate company KPIs into CM KPIs that might alleviate COVID symptoms - employee motivation, crisis management, lead generation & customer feedback for pivoting
  • View local & global case studies of social media CM done right
  • Evaluate your current “infrastructure for dialogue”- How does your company talk to your customers/viewers/partners/clients? How does your company speak to its staff?

Module Details By Category

Foundation & Content Marketing