As mobile technology and digital media have reached nearly every consumer in Southeast Asia (SEA), consumer preferences and habits in the region have changed significantly. Being online is no longer niche; people across SEA are using website, social media and ecommerce platforms to satisfy everyday needs.
To discover what the region’s shift to digital media means for companies who sell to them, we surveyed over 1,000 consumers in SEA. The results, which have been analysed in this report, aim to provide readers with an overview of regional trends from three perspectives.
MILLENNIALS SPEND MORE MONEY ONLINE AND BUY ONLINE MORE FREQUENTLY THAN GENZS
FACEBOOK IS THE MOST POPULAR SOCIAL NETWORK FOR MILLENNIALS, INSTAGRAM FOR GENZ. TIKTOK REMAINS NICHE
BOTH GENZS AND MILLENNIALS FIND INFLUENCERS HELPFUL ACROSS MANY PRODUCT CATEGORIES
SEA CONSUMERS LOOK FOR SECURITY AND POSITIVE REVIEWS WHEN CHOOSING ONLINE DESTINATIONS, NOT LOYALTY REWARDS
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